In its recent webinar, Tourisme Montréal presented its vision regarding the economic and strategic relaunch of touristic activities in the metropolitan area, as 2020 requires a major and quick adaptation for tourism practises. Here is a summary of what came out of it.
The organization will focus on the promotion of the metropolis on two main axes to maintain its national and international appeal, namely:
To translate these priorities into this new reality, the organization intends to rely on well-chosen ambassadors:
According to their trend forecasts in the tourism industry for the coming months, domestic tourism, both Canadian and from Québec, will take a prominent place, especially with the closed borders and the uncertainties of being able to travel by air.
The metropolis is recognized around the world as a place to be to make unforgettable memories and to preserve this reputation, Tourisme Montréal intends to count on the multitude of creative ideas, experience marketing and the distinctive joie de vivre of Montrealers!
© Photo credit Geneviève Giguère