LAUNCHOFTHEHISTORIC&ICONICCAMPAIGN:AnInvitationtoRediscoverSaint-PaulStreetWest

A new segment of Saint-Paul Street West nears completion

As Montreal's oldest commercial thoroughfare — officially established in 1673 — Saint-Paul Street, an iconic landmark of the historic district, will complete the first phase of its third round of construction work by early summer 2026. Now featuring an upgraded streetscape design built around a shared-street concept with wider sidewalks and a reduced roadway, the section between Saint-Laurent Boulevard and Saint-François-Xavier will henceforth be brought into harmony with the eastern stretches, which were themselves revamped over the course of the past decade. This significant modernisation of both above-ground and underground infrastructure will notably restore the heritage character of the area, while establishing a far more cohesive identity for visitors, who will now be able to move from east to west with ease.
 

A campaign shining a spotlight on local businesses

It is in a spirit of renewal that the SDC Vieux-Montréal is launching this digital promotional campaign, placing the businesses of Saint-Paul Street West front and centre as part of its outreach strategy. The initiative aims, on one hand, to enhance the appeal of the area by showcasing the distinctive character of its commercial offerings, and on the other, to celebrate the resilience and dynamism of the business owners who have weathered significant disruption over the past several years as a result of this major construction project.

People at the heart of the content strategy

To bring the campaign to life, a diverse range of content will be rolled out across the SDC's digital platforms, shining a light in various ways on the people and the sixty or so businesses that contribute to the commercial vitality of the western section of the street on a daily basis. Address book suggestions, behind-the-scenes anecdotes and entrepreneur portraits will populate the SDC Vieux-Montréal's social media channels over a five-week period, setting the stage beautifully for the arrival of the summer season.

To make sure you don't miss out on any upcoming content, follow the SDC Vieux-Montréal on its social media platforms: linktr.ee/sdcvieuxmontreal 
 

About the Saint-Paul Street construction work, carried out by the City of Montreal

• The eastern portion of the street (phases 1 and 2 of the project) was completed between 2016 and 2019;
• Work on the stretch between Saint-Laurent Boulevard and Saint-François-Xavier Street (phase 3A) began in spring 2024 and will be completed by early summer 2026 (also encompassing the laneway north of Place Royale, as well as the Saint-Dizier and Chagouamigon laneways);
• The section west of Saint-François-Xavier Street (phase 3B) will be carried out at a later date. 

Full details are available on the City of Montreal website.

About the SDC Vieux-Montréal

In addition to representing the 2,400+ businesses established within its territory and building a close-knit business community, the SDC Vieux-Montréal sees to the local economic development of the historic district through a variety of initiatives, notably contributing to the destination's year-round appeal.
 

Official partner

The Historic & Iconic: Rediscover Saint-Paul Street West campaign is made possible with the support of the City of Montreal.