Development Program

This 100% digital training and masterclass program in a lunch-and-learn format is proudly offered by the SDC Vieux-Montréal to the neighbourhood's entire business community. Its purpose is to enable entrepreneurs and business managers from different sectors to enhance their knowledge on a variety of topics of interest.

2025 Program

Training - Social Media Trends 2025: Winning Strategies on Facebook, Instagram, TikTok, and LinkedIn

Explore the key trends shaping social media in 2025 to refine your strategies, build an engaged community, and maximize your visibility. This training will cover essential updates, algorithm changes, and the most engaging content formats. We’ll also discuss the impact of emerging technologies on digital marketing.

*Available in French only

Invited expert: Sharon Brand

Training - LinkedIn Advertising: Achieve Tangible Results for Your Business

This training will showcase the best ways to invest in your visibility on LinkedIn, ensuring your budget is allocated to the right actions for your business. We’ll cover the most effective ad formats, the budget required for tangible results, and the various objectives you can target. By the end of the session, you’ll be able to plan your LinkedIn presence and invest just enough to reach clear goals.

*Available in French only

Invited expert: David Cantin

Prerequisite: watch this video (in French only)

Masterclass - What to Expect from the 2025 Cruise Season: Projections, Opportunities, and Target Audiences

In this masterclass, you’ll gain insight into the cruise market in Montreal—its growth opportunities, current landscape, and future potential. We’ll also explore the city’s new positioning as a luxury cruise destination and the profiles of cruise passengers. Learn how to leverage the presence of this clientele in the historic district.

*Available in French only

Invited experts: Yves Gilson & Mégane Di Stefano

Training - Artificial Intelligence (AI): Enhance Your Writing, Communications, and Strategies!

Discover how AI can strengthen your communications and improve the quality of all your texts. This training will help you structure your ideas, refine your messages, and better plan your content. Learn to use AI simply and effectively with practical tips to maximize your impact. A clear approach to save time, boost clarity, and enhance performance.

Prerequisite: Create a free account with ChatGPT or Copilot.

*Available in French only

 

Register for free

*This training will not be available for replay.

Training - Influencer Marketing: Collaborations to Boost Your Business

Dive into the world of influencer marketing with a practical and accessible training designed specifically for entrepreneurs. This session will help you understand the fundamentals of influencer marketing, identify the right content creators for your brand, and develop effective and authentic collaborations. Whether you're a beginner or already familiar with the field, you'll leave with concrete strategies to maximize your visibility and elevate your business through digital influence.

*Available in French only

 

Register for free

Masterclass - Leadership: 7 Key Strategies to Engage Your Teams During Times of Change

Today, only 43% of employees are willing to embrace change within their organization, compared to 74% a few years ago. In a context where change is frequent and employee engagement is increasingly complex, this masterclass explores seven key strategies to help managers overcome resistance and implement successful change initiatives. This session will provide practical insights to strengthen your change management approach and tackle today’s challenges effectively.

*Available in French only

 

Register for free

Training - Effective and Engaged Governance: Principles That Drive Action

In a world where economy and social responsibility intertwine, what role do the principles of sound governance play? This tailored training explores the foundations of governance—accountability, transparency, integrity, participation, and efficiency—while placing the human dimension at the heart of business decisions. An interactive session to understand how strong governance can be a powerful driver of impact for your organization.

*Available in French only

 

 

Register for free

2024 Program

Master Class : Marketing strategy, outreach and brand awareness

Focusing on marketing strategies designed to maximize visibility and strengthen brand awareness, the masterclass was led by Marilyne Levesque, founder of Marelle Communications.

*Available in French only

Master Class: Press Relations 101

Focusing on strategies for writing effective press releases, building strong relationships with journalists, managing media requests, and maximizing press coverage for their projects or clients, the masterclass was led by Marilyne Levesque, founder of Marelle Communications.

*Available in French only

Training: Optimize your use of LinkedIn

Focusing on optimizing LinkedIn usage, the training was led by expert trainer David Cantin.

*Available in French only

Training: Use TikTok to achieve your business goals

Focusing on using TikTok to achieve business goals, the training was led by social media strategist Alexis Michel.

*Available in French only

Training: Advertising strategy on Facebook & Instagram

Focusing on creating winning ad campaigns on Facebook and Instagram, the training was led by Facebook Ads expert Antoine Buée.

*Available in French only

Training: Local SEO & Google My Business

Focusing on the topic of Local SEO & Google My Business, the training was conducted by Geneviève De Champlain, SEO specialist.

*Available in French only

Master Class: Market Analysis - The clientele of Old Montreal

Highlighting key findings from the market study conducted in 2023, Charles Tessier and Florence Vallée-Dubois (TACT) led this masterclass, as well as the market study itself. Discover the habits and behaviors of the Old Montreal clientele, how to stand out as a business, and how to attract these specific customer groups.

*Available in French only

Master Class: What does the 2024 cruise season have in store?

Focusing on the topic of cruises, the masterclass was led by Yves Gilson, Marketing & Cruise Director at the Montreal Port Authority.

*Available in French only

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