Development Program

This 100% digital training and masterclass program in a lunch-and-learn format is proudly offered by the SDC Vieux-Montréal to the neighbourhood's entire business community. Its purpose is to enable entrepreneurs and business managers from different sectors to enhance their knowledge on a variety of topics of interest.

2025 Program

Stay tuned for upcoming training sessions and master classes

2024 Program

Master Class : Marketing strategy, outreach and brand awareness

Focusing on marketing strategies designed to maximize visibility and strengthen brand awareness, the masterclass was led by Marilyne Levesque, founder of Marelle Communications.

*Available in French only

Master Class: Press Relations 101

Focusing on strategies for writing effective press releases, building strong relationships with journalists, managing media requests, and maximizing press coverage for their projects or clients, the masterclass was led by Marilyne Levesque, founder of Marelle Communications.

*Available in French only

Training: Optimize your use of LinkedIn

Focusing on optimizing LinkedIn usage, the training was led by expert trainer David Cantin.

*Available in French only

Training: Use TikTok to achieve your business goals

Focusing on using TikTok to achieve business goals, the training was led by social media strategist Alexis Michel.

*Available in French only

Training: Advertising strategy on Facebook & Instagram

Focusing on creating winning ad campaigns on Facebook and Instagram, the training was led by Facebook Ads expert Antoine Buée.

*Available in French only

Training: Local SEO & Google My Business

Focusing on the topic of Local SEO & Google My Business, the training was conducted by Geneviève De Champlain, SEO specialist.

*Available in French only

Master Class: Market Analysis - The clientele of Old Montreal

Highlighting key findings from the market study conducted in 2023, Charles Tessier and Florence Vallée-Dubois (TACT) led this masterclass, as well as the market study itself. Discover the habits and behaviors of the Old Montreal clientele, how to stand out as a business, and how to attract these specific customer groups.

*Available in French only

Master Class: What does the 2024 cruise season have in store?

Focusing on the topic of cruises, the masterclass was led by Yves Gilson, Marketing & Cruise Director at the Montreal Port Authority.

*Available in French only