TheSDCVieux-MontréalLightsUptheHistoricDistrict

Illuminations That Make the District Shine

Since 2018, the large-scale Old Montreal Winter Lights project has become one of the most visible pillars of this long-term vision. Nearly 30 illuminated sites — including five public squares and more than a dozen commercial streets — now form a luminous pathway that brings the historic district to life. “Investing in these installations goes beyond aesthetics; it ensures year-round appeal for the historic neighborhood. This allows us to strengthen its long-term reputation and increase its visibility locally, nationally, and internationally,” notes Mario Lafrance, Executive Director of the SDC Vieux-Montréal.

Thanks to a network of about fifteen pedestrian counters, the SDC can now measure the concrete impact of these initiatives, confirming an increase in foot traffic during the holiday season and beyond. Programming efforts both before and after the end-of-year festivities also help optimize the business environment for SDC members.

Inviting Installations

Enhancing the district means developing the public realm in ways that encourage walking, resting areas, and an overall positive pedestrian experience — all designed to entice both day-trippers and visitors to explore the neighborhood. The Winter Rest Areas, installed from January to March across four sites, reinforce Old Montreal’s image as the city’s enchanting historic district — a vibrant, welcoming place to enjoy winter. Signature Adirondack chairs and outdoor fire pits invite people to relax in beautifully illuminated, decorated, and fully snow-cleared spaces.

Building on the success of previous editions, SDC Vieux-Montréall is launching a new public-realm project called Saint-Paul Ouest Winter Station, developed with support from the City of Montreal. Installed on the forecourt of the former customs house north of Place Royale, passersby will be able to enjoy fire pits, a special lighting display, and winter tales and legends — plus a free marshmallow bar to brighten up Saturday afternoons.

Warm Programming and Partnerships

Winter appeal also relies on increased support for the local cultural scene: contributions to programming at museums and cultural organizations, and partnerships with major events such as the Grand Minuit de Montréal 2026 — a must-attend New Year’s celebration that, in a single night, brings exponential attendance to the district (more than 100,000 festival-goers, according to organizers), while anchoring it in the collective imagination as a place of celebration. “By partnering with Signature events for Montreal, such as the New Year’s festivities, we help sustain the district’s economic vitality and visibility,” adds Fannie Pratte, Deputy Executive Director.

The visibility of Old Montreal through these events is strengthened by the publication of a cultural calendar and a comprehensive overview of local offerings shared across all of the organization’s digital platforms. Videos, articles, social posts, event listings — online visibility remains a key asset in making the district shine.

For the SDC Vieux-Montréal, capitalizing on the winter season helps extend the district’s economic vitality and position Old Montreal as a true four-season destination. “Our mission is to give visitors a reason to come, and Montrealers a reason to enjoy it. With its architecture and unique atmosphere, winter becomes an ideal moment to retain an audience seeking memorable experiences,” concludes Mario Lafrance.

The Borough of Ville-Marie and SDC Vieux-Montréal are proud partners of the Old Montreal Winter Lighting and Winter Rest Areas 2025–2026 projects.